While working for the family printing business in in the summer of 1993 Brandon had come to find out that his Father had decided to sell the business in the upcoming fall. Not wanting to leave the industry as well as the relationships that had been formed over the years, he’d decided it was time to his own thing. He persuaded his friend Tom Peterman (future brother-in-law) who, at the time, was working for a prominent advertising agency, to join him in this adventure. After sweet talking some family members and financial institutions to take a chance on them, the business was purchased and Special Editions was born.